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Load moreAbout Serums
Serums are where a routine starts working: one concentrated step, chosen for the concern you actually have. Cicabelle's serum edit spans The Ordinary's famously direct formulas, La Roche-Posay's dermatological range and CeraVe's skincare staples — every bottle authentic, sourced through authorized distributors and delivered across the UAE.
Shop by what your skin needs. For dark spots and uneven tone, La Roche-Posay's Mela B3 and The Ordinary's Alpha Arbutin lead the brightening edit; for texture and fine lines, CeraVe's Resurfacing Retinol Serum sits within our wider retinol collection; and for plump, comfortable skin, Hyalu B5 and The Ordinary's Hyaluronic Acid + B5 anchor the hyaluronic acid picks. It isn't only faces, either — The Ordinary's Multi-Peptide serum for hair density is one of this page's quiet bestsellers.
Explore the full shelves from The Ordinary and La Roche-Posay, and remember that actives work hardest under daily SPF — non-negotiable in the UAE sun. Free delivery over AED 80 across Dubai, Abu Dhabi and the wider Emirates.